A Brecon-based savoury biscuit company will be showcasing its new gluten-free range at a major UK show next week
Cradoc’s Savoury Biscuits Ltd is set to feature their new gluten-free range at the Farm Shop & Deli Show 2024.
The event is being held at the NEC in Birmingham between April 29 - May 1.
Cradoc’s new gluten-free range products will be ready to order, alongside their traditional offerings.
The company is also a proud finalist for the Artisan Food and Drink Business of the Year at the Wales Food and Drink Awards 2024.
Reflecting on a year of innovation and growth, Allie Thomas from Cradoc’s Savoury Biscuits said: “2023 was a pivotal year for Cradoc’s. We embarked on a journey of transformation, starting with a significant update to our packaging, which is our main sales tool and we invest as much as possible in protecting the authenticity of the Cradoc’s brand. Working with Zero2Five Food Industry Centre led to enhancements that resonate with our customers, emphasizing our Net Zero Carbon Manufacturing status and sustainability efforts.
“We have recently got the go ahead for our new gluten-free bakery, which is testament to our commitment to inclusivity and innovation. We’re looking forward to seeing what visitors to these shows think of our new three gluten free flavoured crackers: Rosemary and Garlic, Chilli Ginger and Cumin and Cheddar Cheese and Chives.”
44 Welsh food and drink companies will be attending next week’s show - a prime opportunity for both established companies and emerging stars from Wales to exhibit their products to a national audience.
Other Welsh producers exhibiting as part of the Welsh Government Pavilion include Calon Wen Organic Dairy, Crwst Ltd, Golden Hooves, Hive Mind Mead & Brew Co, Mario’s Ice Cream, Morning Foods, Rural Foodies Ltd/Coco Pzazz, Snowdonia Cheese Company Ltd, The Anglesey Sea Salt Company/Halen Môn, Tregroes Waffles, Welsh Hills Bakery and Welsh Lady Preserves.
Welsh Government Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, said: “The Farm Shop & Deli Show provides unparalleled opportunities for Welsh companies to showcase the exceptional quality and innovation of their products. These events are crucial for promoting Welsh products and reinforcing Wales’ reputation for quality and innovation in food and drink.
“The Welsh Government is dedicated to supporting our producers, ensuring they have the platforms needed to succeed and contribute to Wales’ reputation as a place of outstanding natural produce. We are committed to helping them thrive in these important markets and continue to build on Wales’ esteemed reputation.”