A decade after the Elan Valley was awarded International Dark Sky Park status, its starlit skies are drawing a new kind of visitor - and reshaping the way some rural businesses operate.

At Lôn Lodges, a cluster of self-catering cabins on a working sheep farm near Nantmel, the stars are more than just a nice view. They’re now part of the business model.

Kerena and Stephen Pugh run the lodges, which include two luxury cabins and a glamping lodge, all with private hot tubs.

“The wood-fired sauna and cold shower experience are proving very popular and certainly fits well into our little magical retreat,” said Kerena, referring to the recent additions designed to enhance the wellness aspect of the stay.

The lodges, located on a working sheep farm, are placed near the Elan Valley Estate, a 45,000-acre area protected from light pollution since achieving International Dark Sky Park status in 2015. Guests are drawn not just to the secluded comfort, but to the spectacular views of the Milky Way, planets, and shooting stars on clear nights.

Dafydd Wyn Morgan, a photographer known for his work in night photography, has been instrumental in bringing attention to the area's dark skies. He was one of the first to photograph Lôn Lodges at night and now works with the Pughs to promote astro-tourism.

“Stellar Safari Lodge is well placed to benefit from astro-tourism, being in a super-dark location with views of the Milky Way, the winter family of constellations and even the Aurora Borealis,” said Dafydd.

“Kerena and Stephen provide a great pair of binoculars for viewing the night sky. I recommend sitting in the hot tub for stargazing followed by marshmallows over the fire and under the constellations. Lôn Lodges now has a superb gallery of images highlighting how great a place it is at night. As I often say, night is the best time of day!”

The lodges recently hosted friends and family of late Alyn Wallace from across the UK and Europe as they attended the unveiling of an art installation in his name above Craig Goch Reservoir in the Elan Valley. Alyn died unexpectedly on March 28 last year and was one of the world's best astro-photographers.

Beyond the stargazing, the Pughs are part of a growing trend in rural tourism, offering something for everyone - from outdoor activities like hiking and pony trekking to the peace and tranquillity of a quiet retreat. The area’s breathtaking landscapes, including waterfalls, lakes, and reservoirs, are just as much a draw as the dark skies.

The Elan Valley will celebrate the 10th anniversary of its Dark Sky Park status this June, with events planned at the Elan Valley Visitor Centre. This marks a decade of not only protecting the night sky but also positioning the area as a prime destination for astro-tourism.

Lôn Lodges is a member of MWT Cymru, an independent membership organisation representing more than 600 tourism and hospitality business across Powys, Ceredigion and Southern Eryri (Snowdonia).