British Wool will be at the Royal Welsh Winter Fair in Builth Wells later this month to engage with sheep farmers on the improved wool market and on the new Welsh Wool logo and branding that was launched in October.

Gareth Jones, Head of Member Engagement at British Wool said: “The Royal Welsh Winter Fair is an important event in our calendar, and we’ll be in attendance on both days with a stand in the South Glamorgan Hall.

“In recent months we have seen a strengthened market for wool with prices at their highest levels for five years. We are also working with manufacturers to strengthen demand for wool and now have more than 170 brand partners on our licensee scheme. Also, in October, in celebration of Wales’s rich textile heritage, a new Welsh wool logo and an exciting new yarn project showcasing the best in Welsh wool was launched.”

Mr Jones added: “We look forward to welcoming our members and anyone with an interest in wool to visit our stand at the Winter Fait to discuss the improved wool market and our various activities in creating new demand for British and Welsh wool.”

The Royal Welsh Winter Fair takes place on Monday, November 25 and Tuesday, November 26.

The British Wool stand number is 165 within the South Glamorgan Hall.