The Royal Welsh Agricultural Society (RWAS) has announced the start of a ground-breaking study to revitalise and reimagine the Royal Welsh Showground at Builth Wells.

This masterplanning and visioning initiative marks a significant milestone in the evolution of the RWAS and showground, reinforcing its position as a leading venue for agricultural, business and entertainment events.

The showground has played a leading role in the development of agriculture and the rural economy in Wales for more than a century. Covering 150 acres with more than 40 buildings, it’s a permanent place of work for more than 30 RWAS staff and several agriculture organisations.

In addition to the Royal Welsh Show, the Winter Fair and the Smallholding and Countryside Festival, all run by the RWAS, there’s a comprehensive programme of other high-profile events held throughout the year.

Organisations use the conference facilities and exhibition spaces, making the showground the premier agricultural and events destination in rural Wales.

The forthcoming study aims to ensure the showground’s continued relevance and success for generations to come. It will identify a co-ordinated range of opportunities, set within the national and Mid Wales context, for new investment and development.

Key objectives include enhancing existing facilities and the running of major events, strategies to maximise its contribution to the local and regional economy, minimising environmental footprint and enriching the cultural and educational offerings of the showground.

A robust community engagement process will be followed to gather input and insights from local, regional and national stakeholders.

The RWAS is collaborating with planning experts Owen Davies Consulting from Abergavenny, which has a strong track record of developing innovative and sustainable solutions for diverse sites and spaces.

RWAS chief executive, Aled Rhys Jones, said: "The Royal Welsh Showground has been an integral part of the Welsh rural economy and culture for generations. This new study represents our commitment to shaping its future in a sustainable, inclusive and forward-looking manner.

“We look forward to participating in this exciting journey with our local community and stakeholders as we chart a course for the next chapter of the Royal Welsh Showground."

The study has been supported by the UK Shared Prosperity Fund (UKSPF) for Mid Wales and is expected to be completed by early 2024. Regular updates on its progress will be given by the RWAS.