The National Fire Chiefs Council (NFCC) has launched its #BeWaterAware campaign, running from April 28 to May 4, to highlight the risks of accidental drowning as the warmer weather approaches.

Mid and West Wales Fire and Rescue Service (MAWWFRS) is backing the initiative, urging the public to exercise caution when around water. Many people underestimate the dangers of jumping into water or swimming without proper experience, as unseen hazards, strong currents, and cold-water shock can pose risks even to strong swimmers.

In 2023, 273 people in the UK tragically drowned, with 59 per cent of victims having no intention of entering the water. Slips, trips, and falls were frequently the cause. The campaign aims to raise awareness and reduce these preventable tragedies. 273 people accidentally drowned in the UK in 2023 and of those 84 per cent of these were men.

Station Manager Robert Tovey from Mid and West Wales Fire and Rescue Service said:“It’s important to be aware of the risks and be prepared in case you do accidently end up in the water. By highlighting these issues and providing some simple safety messages we and our partner agencies hope to reduce the number of these needless and preventable deaths in and around water.”

Tips to help stay safe in and around water:

  • If you are going for a walk or run near water stick to proper pathways and stay clear of the water’s edge.
  • Make sure conditions are safe, avoid walking or running near water in the dark, if the surface is slippery or in bad weather.
  • Don’t enter the water after drinking alcohol.
  • Walk a safe route home after drinking, with friends and away from water.
  • Never enter the water to try and help a person or animal - always call 999 and use any water rescue equipment if it is available.
  • If you are spending time near water - whether at home or abroad make sure you are familiar with local safety information and children are fully supervised.

Many people don’t expect their time near water to turn into an emergency, so knowing what to do if you or someone else is in trouble in the water is lifesaving advice.

If someone is in trouble in the water, the best way to help is by staying calm, staying on land, and remember Call, Tell, Throw:

  • Call 999 for the emergency services.
  • Tell the struggling person to float on their back.
  • Throw them something that floats.

If you find yourself in trouble in the water, remember to ‘Float to Live’. Tilt your head back with your ears submerged. Relax and breathe normally. Move your hands to help stay afloat. Spread your arms and legs out. Once your breathing is controlled, call for help or swim to safety.