The chief executive of an independent organisation that represents 550 tourism and hospitality businesses across Mid Wales has spoken of her desire to work closely with newly elected MPs for the region to promote a thriving economy.

MWT Cymru covers Powys, Ceredigion and Southern Eryri (Snowdonia).

Chief executive of MWT Cymru, Zoe Hawkins hopes to work with new Labour MP for Montgomeryshire and Glyndwr, Steve Witherden, and new Liberal Democrat MP for Brecon, Radnor and Cwm Tae, David Chadwick.

Ben Lake, MP for Ceredigion and Liz Saville-Roberts, MP for Meirionnydd Nant Conwy, were both re-elected for Plaid Cymru.

Zoe Hawkins, from Machynlleth-based MWT Cymru, said: “We wish them the best of luck in their roles and eagerly anticipate collaborating with them to bolster tourism and support our rural communities in Mid Wales.

“Tourism in Mid Wales is more than just an industry; it’s a way of life that involves real people and real families who live, work and raise their families in our communities.

 “The unique landscapes, rich culture and authenticity of Mid Wales are the cornerstones of our tourism sector. By working closely with our new and re-elected representatives, we aim to ensure that our tourism businesses, sector and communities not only survive but thrive. “Effective collaboration between the UK and Welsh Governments and the tourism industry is crucial for achieving these ambitious goals. By fostering strong partnerships and engaging closely with local communities, we can create a vibrant and resilient tourism sector that benefits everyone. 

 “Tourism creates jobs and drives economic growth, making it a vital component of our local economies.”

Looking to the future, she added: “As we embark on this journey with our new and re-elected UK Government representatives, we are confident that by working together we can support a thriving tourism industry that supports our rural communities and showcases the best of Mid Wales to the world. “We look forward to the positive impact of our collaborative efforts and the continued success of our tourism sector.”